At MediaGorilla, we're always looking for ways to deliver the best possible results for our clients. That's why when we launched new Facebook and Instagram ads for Kaizen Detailing, we didn't just set them and forget them. Instead, we implemented a data-driven A/B testing strategy to optimise performance and maximize ROI continuously.
During the first week of the campaign, we're running multiple variations of the ads, testing different ad copy, visuals, and targeting. By closely monitoring key metrics like click-through rates (CTR), cost per click (CPC), and cost per thousand impressions (CPM), we can quickly identify which combinations resonate best with Kaizen Detailing's target audience.
Armed with those insights, in week two we'll reallocate the ad spend to double down on the top-performing assets. But the optimisation doesn't stop there. We'll continue A/B testing and fine-tuning throughout the campaign to ensure Kaizen Detailing gets the most bang for its buck.
This approach allows us to consistently achieve above-benchmark CTRs while keeping CPC and CPM well below industry averages. In other words, we're able to get Kaizen Detailing's message in front of the right people, at the right time, without breaking the bank.
We're excited to see the impact these new ads have on Kaizen Detailing's business and initial results are further down. In the meantime, if you're looking to level up your own paid social campaigns, let's chat about how our team can help!
Oh , and check out the custom rap we created...
"Kaizen's the name, detailing's our game
Making whips so clean, they put others to shame
From bonnet to boot, we're buffing out grime
Our skills are so fresh, they should be a crime!"
Okay, so we won't quit our day jobs to become rappers anytime soon. But seriously, injecting some personality and humour into the ads with a custom track is a great way to make Kaizen Detailing stand out from the competition. It shows they are willing to go the extra mile (pun intended) for their customers.
- Click-through rate - 54.86% above the Facebook ad benchmark
- Cost per click - 92% below Facebook benchmark
