In the fast-paced world of digital marketing, it’s easy to get caught up in the allure of social media. After all, who doesn’t love the instant gratification of those little heart icons and retweets? But before you pour all your marketing efforts into crafting the perfect Instagram post, let’s chat about the unsung hero of […]
The Content Marketing Conundrum: Why Your Website Blog Deserves Some Love Read More »
Welcome to Simpson’s Paradox. If you have never heard of it, check out this 4 minute video from TEDtalks. Statistics are persuasive; people, organisations, and governments base important decisions on organised data. Mark Lidell uses some great examples to discuss why any set of statistics might have something lurking inside it that can turn the
Why Statistics Can Be Misleading Read More »
Happy New Year! Have you set yourself some personal goals for 2015? Perhaps you are thinking about starting a new business or joining a martial arts club with a goal of becoming a black belt? Goals that require the participation of others obviously need to be shared but for many personal goals you would be
Should I Share My Goals? The Answer May Surprise You. Read More »
